# Brand Assets

## Logo

Our logo is our most valuable brand asset. Consistent usage of our logo is absolutely essential in establishing brand consistency. Our logo is simple, straightforward, and vibrant.

#### Do's

Perfectly proportionate logo

Logo in black background

Monochrome in light background

Monochrome in dark background

#### Don'ts

Do not alter the color sequence

Do not alter the shape

Do not add any effect or shadows to the logo

Do not alter the proportion

[Download logo for web](https://www.zoho.com/sites/zweb/images/zoho_general_pages/zoho-logo-512.png) [Download logo for print](https://www.zoho.com/sites/zweb/images/zoho_general_pages/zoho-logo-print.eps)

## Colours

#### Primary colours

Primary Red #E42527  
RGB (228 37 39) CMYK (4 98 98 0) PANTONE 485 C

Primary Green #089949  
RGB (8 153 73) CMYK (85 14 99 2) PANTONE 347 C

Primary Blue #226DB4  
RGB (34 109 180) CMYK (87 57 1 0) PANTONE 660 C

Primary Yellow #F9B21D  
RGB (249 178 29) CMYK (1 33 98 0) PANTONE 136 C

#### Secondary colours

Black #000000  
RGB (0 0 0) CMYK (75 68 67 90) PANTONE Black 6 C

Dark Grey #333333  
RGB (50 50 50) CMYK (69 63 62 58) PANTONE 447 C

Light Grey #FAFAFA  
RGB (250 250 250) CMYK (1 1 1 1) PANTONE 663 C

White #FFFFFF  
RGB (255 255 255) CMYK (0 0 0 0) PANTONE 663 C

#### Alerts

Success  
#1CB75E

Links/Info  
#03A9F5

Warning  
#FFA23A

Error  
#FF0000

## Typography

## Zoho Puvi

Our typeface is functional, scalable, and dynamic. It is transmutable across different formats and environments. So you can see it sitting comfortably within a pop-up box alerting our users, inside our product or maxed-out on a billboard that scales an entire building, catching attention. Every pixel of the new font was perfected to make our users’ reading experience better.

1234567890!@#$%^&*()

Aa _Light_

Aa _Regular_

Aa _Medium_

Aa _Semi bold_

Aa _Bold_

Aa _Extra bold_

For queries related to logo contact [pr@zohocorp.com](mailto:pr@zohocorp.com)